In this episode of Family Business Diaries, Mary sits down with Dr. Emmanuel Obiri Addo, Director at Kyei BeKind Enterprise Ltd., to explore the essential elements of building a lasting family business legacy in Ghana’s Fast Moving Consumer Goods Industry.

Dr. Addo shares his journey of learning every aspect of the family business since a tender age alongside his four siblings, a foundation laid by their mother. He emphasizes the value of putting customer needs first and creating a unique niche in your industry.

Dr. Addo also provides honest advice for family business owners: learn from your mistakes, trust your family team, and don’t hesitate to seek expert guidance to establish robust business structures. This episode is filled with practical wisdom for those looking to ensure their family business thrives for generations.

Tune in for an insightful conversation about family, legacy, and lessons learned.

Watch the visual version of the episode here