In today’s episode, we delve into the incredible career of Loretta Andrews, whose journey from performing artist to artist manager is filled with passion and purpose. Loretta reveals what inspired her to transition from music to management, her approach to balancing creativity with business, and what she finds most fulfilling about guiding artists like Joshua Luke Smith and Guvna B. We also discuss her advocacy work with the "Power Up" initiative and her personal mission to foster diversity and inclusion within the industry. Discover what drives her passion and how she hopes to inspire future generations.Another conversation with Carla not to be missed!Carla Adebekun is our Christians in Media Podcast Anchor. Christians in Media is a UK charity that supports, encourages and inspires Christians from across the breadth of the ever-changing media landscape. Subscribe for more exclusive content like this!