Data is all that matters. 

Your company or startup is unique. You offer products and services that nobody else does, you have a specific target market, and your audience has many different preferences when it comes to what they want in the products they purchase.

So what makes you think that you should spend all of your time on DESIGN?!

In this episode, we're busting the myth that design is the most important part of your business.

Design is the process of how something looks. But data is all that truly matters when it comes to your customer's decisions.

The decisions that entrepreneurs make are based on the data they receive from their customers, not what things look like or feel like.

In this episode, we'll discuss why that is and what you should do about it.