Fairy tale princess and romance myths teach boys that their fear and shame can be alleviated by exerting control over women while having no responsibility for their choice to use violence. They teach girls that they are responsible for boy’s emotions and behaviours and that their greatest achievement is to win the love of the Handsome Prince by proving that they are more unselfish than all the other girls. How do these myths benefit men who use coercive controlling techniques? Can storytelling that challenges these myths make coercive control more difficult or less prevalent? What are the systemic changes we need to permanently alter the structure of coercive control?We will dive into these questions with Jess HIll author of See What You Made Me Do.