FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
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FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
Marketing Maverick: Doug Zarkin Unveils the Secrets to Moving Your Brand Out of the Friend Zone (Part Two)
FairPlay
21 minutes
1 year ago
Marketing Maverick: Doug Zarkin Unveils the Secrets to Moving Your Brand Out of the Friend Zone (Part Two)
In the second half of their conversation, Doug Zarkin, the esteemed Chief Brand Officer of Good Feet Holdings, takes the spotlight once again. Doug dives deep into the impact of utilizing Customer Relationship Management (CRMs) for forging authentic connections with customers. His expert perspective sheds light on the strategic nuances of leveraging CRMs effectively in the fast-paced realm of marketing. Furthermore, Doug generously shares his proven approach to aligning target audience definitions with actionable media plans, drawing on his extensive experience as a marketing maverick. This segment offers listeners an insider's view into Doug's playbook, providing practical insights that can reshape your marketing strategies and enhance your ability to connect meaningfully with your audience. Don't miss this opportunity to gain firsthand wisdom from Doug Zarkin as he continues to unravel the keys to successful brand-building.
FairPlay
FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
