FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
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FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
Marketing for Good: Seth Matlins Shares His Insights on Purpose-Driven Marketing and Improving Society (Part Two)
FairPlay
17 minutes
2 years ago
Marketing for Good: Seth Matlins Shares His Insights on Purpose-Driven Marketing and Improving Society (Part Two)
In the conclusion of Arun’s conversation with Seth Matlins, the Managing Director of the Forbes CMO Network, Seth shares his perspective on creativity and storytelling in marketing. He believes the insurance industry is excelling at leveraging data-driven insights while still engaging audiences through compelling narratives. Seth remains optimistic about the future of innovative, tech-enabled storytelling. He sees potential for customization at scale, delivering personalized creative matched to data insights. But human creativity and emotion will remain essential – the heart that brings data to life. Tune in to hear Matlins' outlook on the interplay of data and creativity, along with his thoughts on how leading insurance brands blend storytelling with strategy. Discover insightful perspectives on marketing innovation from an industry leader, on this episode of FairPlay with Arun Kumar.
FairPlay
FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
