FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
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FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
Ethics, AI and the Future of Marketing with Tom Denford from ID Comms
FairPlay
1 hour 6 minutes
1 year ago
Ethics, AI and the Future of Marketing with Tom Denford from ID Comms
In this episode of FairPlay, Arun sits down with Tom Denford, CEO and co-founder of ID Comms, an award-winning consultancy specializing in media and advertising. Tom shares his insights from over 20 years in the marketing industry, helping top brands like Mars, EA, and LVMH optimize their media investments. The conversation dives deep into the challenges CMOs face in proving the value of their marketing spend, with media being one of the biggest line items. Tom advocates for treating media as a strategic investment rather than just a commodity to be optimized for the lowest cost. He discusses the need for closer alignment between brand marketing and performance marketing teams, with the CMO playing the crucial role of "gluing" these often-siloed functions. Tom also weighs in on the ethics of advertising, talent development within marketing organizations, and the potential impacts of AI on the industry. With his unique perspective from advising both brands and agencies, Tom provides thought-provoking insights into the complexities and opportunities in modern marketing and advertising. Whether you're a CMO, agency leader, or marketing professional, this episode offers valuable lessons for driving business growth through more strategic media investments.
FairPlay
FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
