FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
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FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
Decoding Data: A Conversation with Dr. Lee Schlenker on Marketing's Technological Frontier (Part Two)
FairPlay
16 minutes
1 year ago
Decoding Data: A Conversation with Dr. Lee Schlenker on Marketing's Technological Frontier (Part Two)
In part two of their discussion, Dr. Lee Schlenker dives into the nuanced dynamics of data in marketing. Offering profound insights, Lee addresses the pivotal question of how much data is truly sufficient for effective decision-making in the marketing realm. Drawing from his wealth of experience, he guides listeners through the delicate balance required to optimize data-driven strategies without succumbing to information overload. Additionally, Dr. Schlenker shares his perspectives on the ever-evolving landscape of regulations and legislation, providing a keen analysis of their impact on data marketing practices. As Arun and Lee navigate this intricate terrain, they shed light on the ethical considerations and strategic approaches that businesses must embrace to succeed in the face of evolving privacy laws.
FairPlay
FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
