summary

In this episode of Failing Forward, Martin Smith discusses the current state of his startup, Photowalk.me, reflecting on the challenges of declining user engagement and the need for a strategic pivot towards marketing and community building. He emphasizes the importance of focusing on Instagram for outreach, while also balancing the development of new features with the need to promote existing offerings. Martin shares insights on content creation, user engagement, and the ethical considerations of building a community-driven business.

takeaways

• The importance of setting a time limit for growth expectations.
• Marketing efforts are crucial for user engagement and growth.
• Community building should be prioritized alongside business goals.
• Content creation is key to driving traffic and interest.
• Balancing development and marketing efforts is essential for success.
• User feedback and testimonials can enhance credibility.
• Instagram is a vital platform for reaching the target audience.
• Building a community around the product fosters loyalty.
• Ethical considerations are important in monetizing a community.
• Regular updates and communication with users can strengthen relationships.

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