Charlie Hoehn is an expert at getting through to Big Name folks through cold outreach, as evidenced by the fact that he’s worked with such greats as Ramit Sethi and Tim Ferriss. He’s also—in part because of his time working with those greats—a publishing expert who’s not only released his own bestselling books but also worked on many other New York Times bestsellers. (You can find out more about working with him by going to Author Alliance.)

Despite the way things may appear, it hasn’t been one clear success after another for Hoehn. He’s even written about the many things he’s tried that have failed!

But there’s one thing he knows how to do better than seemingly anyone, and that’s figuring out what people need—and then delivering it. As he explains it, the last thing busy people want is to figure out who they want to hire. So instead of putting yourself in a sea of many, Hoehn suggests seeing where someone great could do even better—and then do it for them.

We talked about all that and more in this episode. Enjoy!

For more info, go to www.failyourway.com.