The Power of Psychology in Ads: Sarah Levinger’s Approach to Winning DTC

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Fail With Fire

30 episodes

1 week ago

Where industry titans welcome failure - as long as there's fire. Join AdBeacon CEO, Phoenix Ha in this unfiltered look at how our greatest moments of failure fuel the fire of success for our businesses, relationships, and roadmap for the future. How we learn, navigate and pivot amidst the fire will redefine failure altogether. Let's dive in.

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Marketing

Business

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The Power of Psychology in Ads: Sarah Levinger’s Approach to Winning DTC

Fail With Fire

58 minutes 19 seconds

11 months ago

The Power of Psychology in Ads: Sarah Levinger’s Approach to Winning DTC

Join us for an inspiring and insightful conversation with Sarah Levinger, a Forbes-featured consumer behavior analyst, creative strategist, and performance creative consultant. Sarah delves into her unique approach to psychology-based advertising, sharing how it helps brands like Fabletics, Hexclad, and True Classic achieve remarkable ROI. This episode isn’t just about marketing—it’s about balancing personal growth, professional ambition, and the relationships that shape us. Here’s a taste of where we go in this episode of Fail With Fire... Psychology in Advertising: Learn how understanding consumer behavior can transform your marketing strategy and help you create emotionally resonant campaigns. Work-Life Balance for Entrepreneurs: Sarah shares her journey of setting boundaries, managing burnout, and balancing a thriving career with motherhood and marriage. Failures as Catalysts for Success: Discover how Sarah turned challenges and setbacks into opportunities for personal and professional growth. The Power of Saying No: Understand the importance of selective opportunities and why saying “no” can often lead to more impactful results. Navigating Relationships in Entrepreneurship: Explore the dynamics of personal relationships and how they influence career trajectories, decision-making, and overall happiness. Connect with Sarah Levinger: Twitter: https://x.com/SarahLevinger LinkedIn: https://www.linkedin.com/in/sarahlevinger/ YouTube: https://www.youtube.com/@SarahLevinger TikTok: https://www.tiktok.com/@sarahlevinger Instagram: https://www.instagram.com/sarah.levinger/ Stay Connected with AdBeacon https://twitter.com/ad_beacon https://www.instagram.com/AdBeacon https://www.linkedin.com/company/adbeacon https://www.facebook.com/OfficialAdBeacon/

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