In this episode of "Fail with Fire," Phoenix Ha hosts Rishabh Jain, the CEO and co-founder of Fermat, a customer journey optimization platform loved by leading direct-to-consumer brands. Rishabh dives deep into the challenges and failures that shaped his unique leadership style, revealing the powerful self-discipline and reinvention that fueled his journey from Penn to MIT and beyond. With insights into extreme self-motivation, staying competitive in SaaS, and balancing personal standards with a rapidly evolving market, Rishabh offers invaluable takeaways for aspiring leaders and founders. The Breakdown of Today’s Episode When Family Describes What We Do Phoenix and Rishabh discuss the often humorous ways family describes their careers, revealing Rishabh’s work-focused personality and how family and friends playfully introduce him as the “reliable workaholic.” The Importance of Self-Discipline Rishabh shares the transformative college experience that forced him to redefine discipline, rigorously changing his study habits, workload, and lifestyle to redefine his academic and professional trajectory. The Moment of Failure as a Catalyst Phoenix invites Rishabh to dive into the significant failure that shaped his path and sparked his strict regimen of self-improvement, a practice that would serve him throughout his career. Extremes and Boundaries in Leadership They discuss the value of taking extreme steps in self-improvement, why setting clear boundaries can help achieve results, and how Rishabh’s experience as a workaholic has impacted his personal and professional life. Balancing Competition and Self-Improvement In an insightful discussion on competition, Rishabh reveals his philosophy of self-competition and the importance of staying focused on his goals rather than getting distracted by competitors. Lessons from Big Failures in Business Reflecting on early lessons at Fermat, Rishabh and Phoenix share strategies for recovering from early missteps, like focusing on customer retention and the pitfalls of offering free trials. Leadership in a Volatile Market Rishabh shares his approach to managing Fermat in a high-stakes, competitive SaaS market. They explore how effective leaders navigate high-pressure situations while staying focused on their vision. Hot Takes on Attribution and Ads in an Election Year In the "hot takes" segment, Rishabh shares his views on attribution and Phoenix counters with her take on the unique advertising challenges in an election year, setting the stage for broader industry impacts. Advice for Young Entrepreneurs and Graduates Concluding the episode, Rishabh shares his wisdom for early-career professionals, encouraging them to aim for exceptionalism and stay open to change as they carve out their unique paths. This episode is packed with valuable insights on resilience, personal growth, and staying true to your vision. Tune in for an unfiltered look into the failures and philosophies that have driven Rishabh Jain’s success! About our Guest Rishabh Jain Rishabh Jain is the CEO and Co-Founder of FERMÀT, the customer journey optimization platform loved by rapidly growing DTC brands like ARMRA, MindBodyGreen, and True Classic. Prior to building FERMÀT, Rishabh spent over 5 years at LiveRamp, where he most recently held the role of VP of Innovation and New Business Initiatives. During his tenure, he spearheaded the development of several successful ventures, including scaling a healthcare business from zero to multi-million-dollar revenue in under 2 years. Connect with Rishabh and AdBeacon! https://x.com/rishabhmjain https://www.linkedin.com/in/rishabhmjain/ www.AdBeacon.com Follow us on X: @Ad_Beacon Instagram & TikTok: @AdBeacon