In this episode of "Fail with Fire," Phoenix Ha sits down with Mitch Barham, the CEO of Barham Marketing and a veteran digital marketer who’s navigated multiple businesses through success and setbacks. Mitch shares his journey from skeptical beginnings to becoming a leader in digital marketing, with his unique “Four A” strategy: audit, analyze, assess, and adjust. Phoenix and Mitch dive deep into the themes of resilience, passion, and the transformative power of failure in business. Here’s what to expect: The Power of Relationships in Business Phoenix and Mitch emphasize the value of authenticity in business relationships. Mitch shares insights on navigating networking events and the importance of genuine connections over transactional interactions. Overcoming Major Setbacks in Digital Marketing Mitch discusses the tough lessons learned from losing millions of dollars in his early business ventures and explains how these experiences taught him to evolve and adapt with shifting digital landscapes. Managing Failures While Supporting a Family Mitch opens up about the personal side of entrepreneurship, from periods without a paycheck to the sacrifices made to keep his family and business afloat. He shares how his wife’s support has been instrumental in his success. Perseverance and Self-Improvement The hosts discuss perseverance, grit, and the relentless drive required to succeed in the digital marketing industry. Mitch reflects on the self-imposed pressure to continuously improve and be a dependable leader for his team and clients. Tackling Slow Seasons and Low Tides in Agency Work Mitch provides practical advice on managing the natural ebb and flow of the digital marketing industry. He shares his proactive approach to preparing clients for low seasons, underscoring the importance of transparency and relationship-building. Authenticity on TikTok and Growing a Brand Organically Mitch explains how he embraced TikTok and amassed a loyal following by offering honest, practical marketing advice. He attributes his success to creating free, high-value content and the genuine connections he’s built with his audience. The Highs and Lows of Running an Agency Phoenix and Mitch discuss the challenges of agency life, from managing high client expectations to finding a balance between work and family life. Mitch reflects on how he’s built a sustainable business by focusing on consistency and reliability. The Role of Passion and Persistence in Leadership Mitch highlights the essential traits he believes define successful entrepreneurs: passion, perseverance, and an obsessive drive to excel. Phoenix shares her perspective on how these traits play a key role in building a resilient business. About Mitch! Mitch Barham is the CEO and founder of Barham Marketing, a results-driven marketing agency focused on creating tangible outcomes for businesses. With a background as a serial entrepreneur, Mitch has successfully built and sold multiple businesses, bringing deep industry knowledge and a hands-on approach to marketing. His agency emphasizes the importance of delivering real results for clients through a unique '4A Strategy' — Audit, Analyze, Assess, and Adjust — ensuring that every marketing initiative is customized for maximum impact. Long story short, he focuses on giving practical, real-world advice, helping startups and established companies alike optimize their operations, scale effectively, and achieve sustained success. Connect With Mitch! https://www.instagram.com/beardpreneur https://www.tiktok.com/@beardpreneur https://www.youtube.com/@beardpreneur Connect With AdBeacon! www.AdBeacon.com https://www.instagram.com/adbeacon/ https://www.facebook.com/OfficialAdBeacon/ https://twitter.com/ad_beacon https://www.tiktok.com/@adbeacon