In this episode of the Fail with Fire Podcast, Phoenix, CEO and co-founder of AdBeacon, sits down with Sanjay Jenkins, an e-commerce expert who’s helped Shopify store owners and agencies scale to new heights. Sanjay shares his inspiring journey, from launching a pet toy subscription box to scaling e-commerce for Buff City Soap from $280K to $3M in just 10 months. He talks about the challenges he faced, the lessons learned, and how his failures became the catalysts for his success. Tune in to hear about his relentless drive, the importance of giving and receiving grace, and why obsessing over your craft can lead to greatness. 🔑 Key Takeaways: Navigating Personal and Professional Failures: Sanjay opens up about his biggest personal and professional failures, including the pressures of family expectations and how he dealt with not following the traditional path of becoming a doctor. He explains how these failures became catalysts for change and helped him build the resilience needed to succeed in the e-commerce industry. Building and Scaling Brands Through Organic Strategies: The conversation shifts to Sanjay’s expertise in growing brands organically. He shares valuable insights on how to leverage landing pages, CRO (Conversion Rate Optimization), and strategic digital marketing to scale brands from six to nine figures. Sanjay emphasizes the importance of working smart, iterating quickly, and staying ahead of the competition. The Importance of Relationships and Community: Phoenix and Sanjay discuss how the e-commerce and marketing world is driven by relationships and collaboration. They talk about the importance of building authentic connections and how their mutual network of friends and colleagues has influenced their careers. Sanjay also shares humorous anecdotes about realizing unexpected family connections through his professional network. Work-Life Balance and Setting Boundaries: Sanjay reflects on the personal challenges of maintaining work-life balance as a driven entrepreneur. He talks about setting boundaries, avoiding burnout, and finding ways to recharge. Phoenix and Sanjay discuss the challenges of staying “on” for clients and friends while maintaining personal well-being and mental health. Failures as Catalysts for Personal Growth: The episode wraps up with a deep dive into the power of failure and how it shapes personal and professional growth. Sanjay explains how his hardest moments led to his biggest successes, and why embracing failure is essential for long-term success. Phoenix and Sanjay both agree on the importance of perseverance, grit, and staying true to one’s values in the face of adversity. Connect With Sanjay: https://x.com/SanjayAtPlayhttps://www.tiktok.com/@sanjayatplayhttps://www.linkedin.com/in/sanjayjenkins/https://www.instagram.com/corndogbillionaire/ Connect With AdBeacon! www.AdBeacon.comhttps://www.instagram.com/adbeacon/https://www.facebook.com/OfficialAdBeacon/https://twitter.com/ad_beaconhttps://www.tiktok.com/@adbeacon