In this episode of "Fail with Fire," Phoenix Ha welcomes Sean Frank, CEO of Ridge, known for their innovative wallets, rings, and luggage. Sean shares his candid journey from living in a bunk-bed-packed flop house to running an eight-figure business. This episode dives deep into the importance of authenticity, taking risks, and how business failures often lead to greater successes. Sean and Phoenix explore themes like growth strategies, the value of endurance, and the delicate balance between profitability and building a strong brand. Listen in for actionable insights on e-commerce, scaling, and maintaining momentum, no matter the industry. Each section of the conversation reveals a key aspect of Sean’s entrepreneurial mindset. What’s in this episode of Fail With Fire? 1 Sean Frank & Ridge’s Success Sean Frank discusses his journey with Ridge, starting from selling wallets to becoming a household name in accessories and luggage. Sean’s career trajectory is framed as a testament to how failures can become a catalyst for success. 2. Solving Real Problems with Products Sean dives into the product expansion at Ridge, explaining how the brand’s focus on solving problems — like the gifting dilemma for men — helped them scale. He also covers why making “no-brainer” offers like the Ridge Ring’s guarantee is crucial in a competitive market. 3. The Importance of Endurance in Business Sean and Phoenix discuss why endurance is the number one trait for business survival. Sean explains that in a world where bankruptcy is the default state, it’s the ability to keep going that separates successful entrepreneurs from the rest. 4. The Reality of Business Failures Sean reflects on his early failures, including his time at ShopChain and his days living in a flop house with 20 roommates. He talks about the importance of learning from these experiences and how they shaped his leadership style at Ridge. 5. Brand vs. Profitability: What Comes First? Phoenix and Sean debate the ongoing discussion about building a brand versus focusing on profitability. Sean shares Ridge's strategy and argues that brand should come later, after you've established sustainable growth. 6. Breaking into New Markets: Wallets, Rings, and Luggage Sean shares the thinking behind Ridge’s product expansion into rings and luggage. He explains how the company has strategically leveraged trust built through wallets to break into new categories while still solving consumer problems. 7. Taking Risks and Pushing Through Uncertainty Phoenix asks Sean about the biggest risks he's taken, and Sean emphasizes the importance of taking as many shots as possible. They talk about why successful entrepreneurs push forward, even when they don’t have all the answers. 8. Leadership Style: Calm in the Chaos Sean opens up about his leadership style, admitting that while he may be frantic day-to-day, he’s calm during true crises. He describes how facing problems head-on, rather than avoiding them, has helped him navigate Ridge through complex challenges. 9. Hot Takes: Attribution in Advertising Sean and Phoenix dive into a more technical discussion about attribution in advertising. Sean shares his hot take on why attribution platforms like Northbeam, Triple Whale, and others should be used in conjunction rather than competing against one another. 10. Looking Forward: What’s Next for Ridge As they wrap up, Sean reflects on the next steps for Ridge, emphasizing that the business is still in its early stages. He encourages entrepreneurs to stop looking back and to focus on the long game, noting that there's plenty of time left to achieve massive success. www.AdBeacon.com www.Ridge.com