We interview Paul Kiesche of Aviate Creative this week – a deep resource that focuses exclusively on helping manufacturing and tech companies attract and keep great employees.

What do you have to change about your company to do this? 

Do you need boatloads of money – like a software tech firm – in order to get the person you want?

Paul tells us how to change your branding to be the company young job-seeking wizards want to work for.  

As an extra bonus, he also shares which single employment website might be killing your reputation as a good place to work – and what you need to do about it.