It takes the courage of entrepreneurs to play in a space where the Goliaths of the luxury industry roam free. Facing the Giants is a podcast that puts a spotlight on the founders of new luxury startups and the weapons in their arsenal to compete with industry incumbents. Host Scott Kerr talks to luxury entrepreneurs about what's driving them and how their companies are pointing a new way forward to meet the changing demands of the luxury business and affluent consumers. They also share smart strategies to survive and maybe even thrive in the land of the giants.
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It takes the courage of entrepreneurs to play in a space where the Goliaths of the luxury industry roam free. Facing the Giants is a podcast that puts a spotlight on the founders of new luxury startups and the weapons in their arsenal to compete with industry incumbents. Host Scott Kerr talks to luxury entrepreneurs about what's driving them and how their companies are pointing a new way forward to meet the changing demands of the luxury business and affluent consumers. They also share smart strategies to survive and maybe even thrive in the land of the giants.
Vanessa Barboni Hallik, Founder and CEO of Another Tomorrow
Facing the Giants
29 minutes
2 years ago
Vanessa Barboni Hallik, Founder and CEO of Another Tomorrow
On this episode of Facing the Giants podcast, Scott Kerr speaks with Vanessa Barboni Hallik, founder and CEO of B Corp certified woman's luxury fashion brand Another Tomorrow. Vanessa discusses pivoting from finance to fashion, launching the brand during the pandemic, its three pillar value system that guides business decisions, meticulous sourcing policies, translating the digital native brand's ethos into a physical store, and rolling out a resale platform using digital IDs. Plus: How Another Tomorrow uses smart transparency technology to gain trust with customers
Featuring: Vanessa Barboni Hallik, Founder and CEO of Another Tomorrow (anothertomorrow.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About Facing the Giants podcast:
Luxury entrepreneurs talk about competing with the Goliaths of the industry.
Stay Connected:
Twitter: @facinggiantspod, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
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Facing the Giants
It takes the courage of entrepreneurs to play in a space where the Goliaths of the luxury industry roam free. Facing the Giants is a podcast that puts a spotlight on the founders of new luxury startups and the weapons in their arsenal to compete with industry incumbents. Host Scott Kerr talks to luxury entrepreneurs about what's driving them and how their companies are pointing a new way forward to meet the changing demands of the luxury business and affluent consumers. They also share smart strategies to survive and maybe even thrive in the land of the giants.
