Scott Kerr speaks to Jean Dousset, a descendant of Louis Cartier and founder of namesake designer jewelry brand Jean Dousset, about his journey from selling only natural diamonds to fully embracing lab-grown. Jean also discusses training at the most esteemed high jewelers before venturing solo, how his diamond engagement ring creations for Eva Longoria and Amy Adams helped make a name for himself when he was starting out, and why shifting to only lab-grown was a better strategic business move. He talks about why UHNWIs are a prime target for lab-grown diamonds, changing people's minds about lab-grown diamonds firsthand at his new boutique, and why lab-grown diamonds are just as much an emotional purchase as earth-mined natural ones. Plus: What would Louis Cartier say about lab-grown diamonds? 

Featuring: Jean Dousset, Founder & CEO of Jean Dousset (jeandousset.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About Facing the Giants podcast:
Luxury entrepreneurs talk about competing with the Goliaths of the industry.

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Twitter: @facinggiantspod, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com

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