
Sponsors:Architectural Glass & Aluminum (AGA)- Website: https://aga-ca.com- LinkedIn: https://www.linkedin.com/company/agaengineeredGuest:Max Perilstein of Sole Source Consultants:- LinkedIn: https://www.linkedin.com/in/max-perilstein-409ba111/Host:Tom Caldicott CEO of Unity Search- Website: www.unitysearchltd.com- LinkedIn: https://www.linkedin.com/in/tom-unitysearch/Chapters00:00 Max Perilstein's Journey in the Glass Industry02:58 Reflections on the BEC Event05:48 Challenges of Tradition in the Glass Industry08:59 The Need for Education and Adaptation12:04 The Importance of Community and Collaboration15:04 Overcoming Resistance to Change17:53 The Role of Technology in the Future20:54 Marketing the Glass Industry23:49 Attracting the Next Generation to the Industry28:23 The Importance of Company Culture31:25 Empowering Employees and Building Accountability33:35 Practical Steps for Industry Improvement37:30 Personal Insights and Quickfire QuestionsHey guys, and welcome to another episode of the facade focus podcast where I aim to connect the Global Facade Industry by sharing knowledge and experience for others to learn from.Over the coming weeks I’ll be interviewing leaders and industry experts across the globe to discuss common problems people are facing and explore the innovative solutions that will help you in your learning journey.This week, I'm joined by Max Perlstein, Managing Partner at SoulSource Consultants. Max has been a key figure in the glass and glazing industry since the early 90s, holding senior marketing roles before founding his own firm in 2011. He's also the voice behind From the Fabricator, a popular blog and podcast and plays a major role in BEC and GlassBuild. We talk about the adoption of new products and tech in the glass industry, the power of better marketing and why Max believes glass still has untapped potential when it comes to performance, safety and energy efficiency. Max is also really active on LinkedIn, so go and check him out, follow his work and join in the conversation.