In this episode, I sit down with Cheddar, the serial entrepreneur and visionary behind Firebrand Dispensary in Boston. We dive into his journey through multiple business ventures, what it means to be a true legacy operator, and how he’s using cannabis to bridge the gap between community and culture.

From lessons in entrepreneurship to the power of staying grounded while leveling up, this conversation is packed with real talk, gems, and purpose-driven insight. Cheddar gets candid about the challenges, the wins, and the mission behind Firebrand — a space built for the people, by the people.

🎉 If you’re listening on May 18th, pull up to Firebrand’s 1-Year Anniversary celebration — featuring live music, major deals, top cultivators, and more. Details inside.

Tap in, take notes, and get inspired by a story rooted in hustle, heart, and homegrown impact.