What does your dream optometry practice look like, and are you ready to make it a reality?
Whether you’re an established owner, an aspiring optometrist, or someone looking to grow within the field, Eye Own a Business is your go-to resource for building a thriving practice and a fulfilling career. Hosted by Dr. Steve Vargo, a former optometrist turned expert in practice management, this podcast offers invaluable insights to help you grow both your business and your patient care.
Each episode focuses on two essential pillars: elevating your practice’s operations and enhancing the patient experience. We understand that running an optometry practice requires more than just clinical expertise. It’s about mastering the art of leading a successful business that supports both your professional goals and your personal life. Dr. Vargo and his expert guests dive into topics such as managing a growing practice, fostering meaningful patient relationships, embracing new technologies, leading productive teams, and so much more.
Brought to you by IDOC, where we empower Independent Owners to live the practice of their dreams. Follow us to keep building the practice of your dreams!
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What does your dream optometry practice look like, and are you ready to make it a reality?
Whether you’re an established owner, an aspiring optometrist, or someone looking to grow within the field, Eye Own a Business is your go-to resource for building a thriving practice and a fulfilling career. Hosted by Dr. Steve Vargo, a former optometrist turned expert in practice management, this podcast offers invaluable insights to help you grow both your business and your patient care.
Each episode focuses on two essential pillars: elevating your practice’s operations and enhancing the patient experience. We understand that running an optometry practice requires more than just clinical expertise. It’s about mastering the art of leading a successful business that supports both your professional goals and your personal life. Dr. Vargo and his expert guests dive into topics such as managing a growing practice, fostering meaningful patient relationships, embracing new technologies, leading productive teams, and so much more.
Brought to you by IDOC, where we empower Independent Owners to live the practice of their dreams. Follow us to keep building the practice of your dreams!
Pricing Mistakes That Sink Your Optical Profit—and How to Fix Them
EYE OWN A BUSINESS
43 minutes 3 seconds
3 months ago
Pricing Mistakes That Sink Your Optical Profit—and How to Fix Them
You didn’t become an optometrist to feel like a discount retailer. But somewhere along the way, insurance plans took over, patients started price-shopping, and the optical—once the heart of your business—started to feel like a race to the bottom. In this conversation, we step back and ask: What if the problem isn’t the patients? What if it’s how we’ve been taught to sell to them? We explore the emotional side of optical retail—from the silent frustration of presenting options you know are better, only to have patients walk, to the missed opportunities hiding in your pricing strategy, your frame boards, and even your staff conversations. Chris Millet from Modern Optical helps us unpack the psychology of choice, the power of perceived value, and how a few key changes in the patient journey can reignite not just your profits—but your passion for helping people see and look their best.
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EYE OWN A BUSINESS
What does your dream optometry practice look like, and are you ready to make it a reality?
Whether you’re an established owner, an aspiring optometrist, or someone looking to grow within the field, Eye Own a Business is your go-to resource for building a thriving practice and a fulfilling career. Hosted by Dr. Steve Vargo, a former optometrist turned expert in practice management, this podcast offers invaluable insights to help you grow both your business and your patient care.
Each episode focuses on two essential pillars: elevating your practice’s operations and enhancing the patient experience. We understand that running an optometry practice requires more than just clinical expertise. It’s about mastering the art of leading a successful business that supports both your professional goals and your personal life. Dr. Vargo and his expert guests dive into topics such as managing a growing practice, fostering meaningful patient relationships, embracing new technologies, leading productive teams, and so much more.
Brought to you by IDOC, where we empower Independent Owners to live the practice of their dreams. Follow us to keep building the practice of your dreams!
