In this powerful episode, I unpack why entrepreneurship is a sport. I share the profound lessons I learned watching elite sprinters train for the Olympics and how their mindset, preparation, and devotion mirror what it takes to build and sustain meaningful work in business.
I also introduce my Create Like an Athlete™ Framework, a fresh approach to planning your creative seasons intentionally so you don’t burn out or back down. You’ll discover why discipline isn’t the enemy of creativity — it’s the training ground that makes lasting impact possible.
If you’re feeling stretched, stuck, or unsure how to pace yourself for the long game, this episode will inspire you to step back, recalibrate, and approach your work with renewed clarity and commitment.
In This Episode, I Cover
Why entrepreneurship requires the same discipline, endurance and devotion as elite sport
The four creative seasons every entrepreneur cycles through, and how to honour each one:
Pre-Season: Preparation and positioning
In-Season: Execution and performance
Transition Season: Reflection and recalibration
Off Season: Recovery and replenishment
How lack of discipline – not too much of it – is often what leads to burnout
Why your creative stamina and character matter more than motivation
How to train for the results you want to hold, rather than just wishing for them
Three reflection questions to help you identify your current season and next steps
Key Quotes
"Potential can spark a vision, but only preparation can sustain it."
"Discipline doesn’t drain you, it trains you."
"We don’t rise to the level of our goals – we rise to the level of our preparation."
"Not everything is meant to be easy, but it is meant to be meaningful."
Journal Prompts
What season am I in right now?
What is getting in the way of embracing this season fully?
What is the next step I can take to honour where I am?
Join Create Like an Athlete™: The Training Camp
If this episode resonates with you, I’d love to invite you to join the waitlist for Create Like an Athlete, my training camp designed for women who are ready to build stamina, strengthen their creative capacity and run the race of their calling without burning out.
Join the waitlist here: www.kirstenmorrison.co/training-camp
Connect with Me
Instagram: @kirstenmorrison.co
More ways to work together: www.kirstenmorrison.co/ways-to-work-together
If you enjoyed this conversation, I’d be so grateful if you’d share it with a friend or leave a review. It helps more women step into their purpose with confidence and resilience.
