In this episode of the Exports Insights Podcast, Vasko Karangeleski interviews Floris Jansen from Vectify, a company dedicated to helping print and promotional product businesses acquire new customers.
Floris shares his journey of starting Vectify, the challenges faced by his clients, and the importance of a tailored tech stack. The conversation delves into measuring success through revenue and KPIs, the significance of CRM systems, and the role of AI in enhancing outreach efforts.
Floris also discusses his nomadic lifestyle as an entrepreneur and offers valuable advice for SMEs looking to enter new markets.