In this episode of the Export Insights podcast, Katya Tarapovskaia from Youstellar.com discusses the intricacies of Account-Based Marketing (ABM) and its application in helping SaaS businesses expand into new markets. She explains the importance of targeting in-market accounts, the role of AI in identifying potential clients, and the significance of a personalized approach in marketing strategies. Katya also shares insights on measuring success, the ideal client profile for ABM, and the challenges companies face when entering new markets, particularly in the EMEA region. The conversation emphasizes the need for agility, testing, and the right technology stack to enhance marketing efforts.

Chapters

00:00 Exports Insights, with Vasko Karangeleski

00:20 Introduction to Account-Based Marketing

02:12 Understanding Account-Based Marketing (ABM)

05:02 Measuring Success in ABM

08:34 Identifying Ideal Clients for ABM

10:42 Case Study: ABM in Manufacturing

13:53 Market Entry Strategies and Localization

16:22 Choosing the Right Channels for Outreach

18:55 The Importance of Human Touch in Marketing

22:24 Challenges in Market Expansion

24:47 Differences in EMEA Markets

27:09 Key Advice for Market Expansion

29:02 Tech Stack for Effective ABM

32:04 Outro Exports Insights Podcast Creative.mp4

Keywords

Account-Based Marketing, ABM, SaaS, Market Expansion, Sales Strategies, AI Solutions, In-Market Accounts, Marketing Tactics, Client Collaboration, EMEA Markets

The Exports Insights Podcast is brought to you by ScaleUp2 (dbrulz OU), supported by BRULZ.com

More information available on www.exportsinsights.com