Cross-border eCommerce, or conducting international sales using the internet, is growing as a channel for selling to buyers abroad. eCommerce is quickly becoming a critical tool for exporters that want to engage not only on business-to-consumer sales, but also on business-to-business and business-to-government sales. eCommerce is one of the hottest topics in international trade, and today Alberto interviews Joshua Halpern, Director of the eCommerce Innovation Lab at the U.S. Department of Commerce. Some of the topics discussed by Alberto and Joshua in this episode are: - The nine fundamental pillars of an eCommerce export strategy - eCommerce challenges and how to overcome them - Free tools to find eCommerce trends worldwide - Authenticity as a competitive advantage - The “We’re not in Kansas anymore” moment - Benefits of traveling for exporters - And more!