Natalie Nixon, PhD, changes lives through ideas. She is a creativity strategist who happily integrates wonder and rigor into her life and work. And, in her work she emboldens leaders and organizations to apply creativity & foresight for transformative business results.

This year she released a new book called ‘The Creativity Leap’ - Creativity is the source of all innovation, but how can we cultivate it? Natalie Nixon defines creativity as our ability to toggle between wonder & rigor to solve problems and produce novel value. She draws on her background in business and the arts to show how we can unlock our innate creativity to produce breakthrough products and services.

Here we talk about the role of creativity in the modern business and how creativity hacking and ‘clumsy learning’ is helping drive innovation forward.

Learn more about Natalie on her website.

And, go and grab her book ‘The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work’

See more about Nikolas at www.nikolasbadminton.com