How Sigma Creates World-Class Lenses | Inside the Vision of Sigma's Legendary CEO Kazuto Yamaki

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Expert Talk with Bhavya Desai

Bhavya Desai

78 episodes

4 days ago

"Expert Talk with Bhavya Desai" is a podcast channel where curiosity meets expertise! and our host Bhavya Desai, a curious and enthusiastic podcaster, talks to different experts and brings out the best in his guests, ensuring that every episode is packed with valuable takeaways. This show aims to connect people who love learning with professionals who have a lot of knowledge and experience.

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How Sigma Creates World-Class Lenses | Inside the Vision of Sigma's Legendary CEO Kazuto Yamaki

Expert Talk with Bhavya Desai

49 minutes 42 seconds

4 days ago

How Sigma Creates World-Class Lenses | Inside the Vision of Sigma's Legendary CEO Kazuto Yamaki

In this episode of Expert Talk with Bhavya Desai, Kazuto Yamaki, CEO of SIGMA Corporation, shares an inside look into the brand’s remarkable journey and legacy.Kazuto reflects on the influence of his father, the rebranding of SIGMA, and how the company continues to balance heritage with innovation. He dives deep into the art and science of lens-making, discussing how SIGMA decides camera mount support, maintains affordability without compromise, and integrates AI into modern design.The conversation also explores SIGMA’s engineering challenges, the evolution of the L-Mount system, the Foveon sensor, and the brand’s growing focus on the Indian market. Kazuto reveals his top 3 SIGMA lenses, the biggest challenges as CEO, and what he hopes his personal and professional legacy will be in the world of photography.A must-watch for photographers & creators who want to discover the vision and craftsmanship behind SIGMA. 📢 Don’t forget to Like, Comment, and Share this video! Your engagement helps us bring more such content.✅ Subscribe to Expert Talk with Bhavya Desai for more updates on our political series and hit the bell icon to stay notified about our latest episodes.This podcast was shot on Sony A7 IV and FE 50mm F1.8 📷Connect with us: experttalkwithbhavyadesai@gmail.com

Timestamps:00:00 - What's coming up?01:00 - Bhavya x Kazuto begins02:40 - legacy of Kazuto’s father05:00 - how kazuto was influenced by his father 07:00 - fondest memory of his farther 08:00 - why Sigma rebranded13:00 - manufacturing of the products15:10 - how a Sigma lens is created18:40 - how Sigma decide about the camera mounts support lenses21:30 - Toughest challenge for engineering team 24:00 - Top 3 challenges as a CEO of Sigma25:30 - how Sigma is capable of keeping the product price so affordable.28:00 - what role AI is playing in the designing of the lens29:50 - Kazuto’s top 3 Sigma lenses33:30 - how Sigma is evolving for L-mount35:20 - Foveon sensor37:40 - where Sigma stands when it comes to camera38:50 - how Indian market is important for Sigma40:50 - How Sigma works on the feedback of the customers 42:00 - Kazuto on passing on legacy45:20 - Kazuto questions Bhavya48:00 - how Kazuto will like to remembered in the history of photography49:00 - his personal legacy to be remembered as?49:45 - Final words📢Follow us on Social Media:Instagram: https://www.instagram.com/experttalkwithbhavyadesai/X: https://www.twitter.com/ETwithBhavyaD/Facebook: https://www.facebook.com/experttalkwithbhavyadesai/LinkedIn: https://www.linkedin.com/in/experttalkwithbhavyadesai/📢Follow Bhavya Desai: Instagram: https://www.instagram.com/bhavya_desai/X: https://twitter.com/bhavya_desai/Facebook: https://www.facebook.com/bhavya.desai.520/LinkedIn: https://www.linkedin.com/in/bhavya-desai-058652149/📢 Follow Kazuto Yamaki:X: https://x.com/KazutoYamakiLinkedIn: https://www.linkedin.com/in/kazuto-yamaki-049986a4/▶ About Expert Talk with Bhavya Desai - "Expert Talk with Bhavya Desai" is a podcast channel where curiosity meets expertise! and our host Bhavya Desai, a curious and enthusiastic podcaster, talks to different experts and brings out the best in his guests, ensuring that every episode is packed with valuable takeaways. This show aims to connect people who love learning with professionals who have a lot of knowledge and experience.