What happens when you realize the career you're in isn't your future? For Alyson Griffin, that moment launched a three-decade journey from Silicon Valley PR agencies to becoming the marketing force behind State Farm's Emmy-nominated Super Bowl campaign and Intel's Cannes Lions-winning drone light show. In this revealing conversation with Paul Estes, Alyson shares how she navigated a dramatic career pivot, brought humanity to one of America's most iconic insurance brands, and is now leading her team through the AI revolution. From experimenting with AI-generated creative attempts that hilariously failed to building Jake from State Farm into a cultural phenomenon, Alyson offers a masterclass in balancing innovation with authenticity. She opens up about surviving breast cancer in the midst of her executive-level career, and how State Farm's risk-averse culture is learning to embrace cutting-edge technology. Whether you're considering a career transition or leading teams through technological change, this episode delivers actionable wisdom wrapped in honest storytelling. You'll Learn: How to recognize when it's time for a dramatic career pivot (and how to find the courage to make it happen) The critical difference between using AI as a tool versus expecting it to do all the thinking for you How practicing AI prompting on low-stakes personal projects (like vacation planning) builds skills for high-stakes work applications Why bringing your whole self to work—including health struggles and vulnerabilities—can strengthen rather than weaken your leadership How Jake from State Farm became an insurance mascot that people treat like a real celebrity The reason humanities and critical thinking skills matter more than ever in an AI-driven world Subscribe to the Expert Intelligence podcast today so you don't miss future conversations with leaders at the forefront of marketing, technology, and business transformation. Producer: David GrabowskiTheme Music: Aleksey Chistilin