In this episode, host Ann Carden sits down with the incredible Rai Cornell, CEO and founder of Cornell Content Marketing. Rai brings a unique blend of expertise to the table—not only is she a seasoned marketing leader and fractional CMO, but her background in psychology sets her apart as a true marketing psychology strategist. Ann and Rai dive deep into how understanding human behavior and leveraging psychological frameworks can revolutionize your marketing, cut unnecessary spending, and dramatically boost your results—all with an organic approach. Rai shares her journey from the mental health field to entrepreneurship, explains her signature Elite Method, and reveals how she helps companies presell 80-90% of their leads before the sales team even gets involved. If you’re ready to uncover powerful strategies that harmonize marketing and sales, drive higher-quality leads, and create exceptional growth for your business, you won’t want to miss this conversation. Grab your coffee, get inspired, and let’s unlock the expert in you! Key Moments:    01:20 From Counseling to Marketing Shift 06:54 Impressive Marketing Cost Reduction 09:57 "Back to Basics: Effective Sales" 13:41 "Website Leads Boost with AI" 16:44 "Understanding Buyer's Psychological Cycle" 18:54 Optimizing B2B Buyer Journey Stages 20:52 "Obsessed with Quality Excellence" 24:07 Metrics-Driven Marketing Strategy Plan 29:53 Bridging Marketing and Sales Divide 33:36 Aligning Sales and Marketing Strategies About the guest :  Rai Cornell is a Marketing Psychology Strategist with 18 years of experience helping B2B SaaS, edtech, and professional services scale beyond $20M using one powerful secret: human psychology. Before marketing, Rai spent 8 years as a corrections and substance abuse counselor, mastering what truly drives behavior change. Today, through her ELITE Method—built on frameworks like CBT and positive psychology—she helps brands turn buyers into loyal advocates, boosting conversions, optimizing spend, and claiming market share. Links to connect Rai :  Website : https://www.cornellcontentmarketing.com/ Linkedin : https://www.linkedin.com/in/raicornell/ Instagram : https://www.instagram.com/cornellcontentmarketing About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries. Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.  Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources:  ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://anncarden.clickfunnels.com/auto-webinar-registration1648747080256  📞Contact Us: https://calendly.com/anncardencoaching/acceleratorstrategycall  💟Facebook: https://www.facebook.com/ann.carden.509  💟Instagram: https://www.instagram.com/anncardenconsulting/  💟LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach