Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
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Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
EP022 - Adam Furness - Designing Growth Experiments: Experiences Your Customers Will Love & Pay For
Experimentation Masters
42 minutes
11 months ago
EP022 - Adam Furness - Designing Growth Experiments: Experiences Your Customers Will Love & Pay For
Send us Feedback In this episode of the podcast, Adam Furness, Design Manager - Growth, Atlassian discusses Designing Growth Experiments: Experiences Your Customers Will Love & Pay For. Adam shares why Good and Fast can co-exist, Atlassian's Good, Better, Best Framework and how designers build confidence around a new opportunity. --- Adam Furness has spent 10+ years leading world-class product design teams that create value through design excellence. He’s worked as a design lead a...
Experimentation Masters
Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
