Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
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Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
EP019 - Jonas Alves - ABsmartly - Building & Scaling A World-Class Experimentation Platform
Experimentation Masters
42 minutes
12 months ago
EP019 - Jonas Alves - ABsmartly - Building & Scaling A World-Class Experimentation Platform
Send us Feedback In this episode of the podcast, Jonas Alves, CEO ABsmartly, discusses building and scaling one of the world's leading experimentation platforms. Jonas shares why you need to keep experimentation simple, worrying less about experiment interaction effects and future directions for ABsmartly and the experimentation industry. --- Jonas Alves is the CEO and co-founder of ABsmartly, a leading experimentation platform designed for trustworthy A/B testing. He has 16+ years-experien...
Experimentation Masters
Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
