Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
All content for Experimentation Masters is the property of Gavin Bryant and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
EP016 - Matt Mulvey - Transforming Customer Experience at British Airways
Experimentation Masters
55 minutes
1 year ago
EP016 - Matt Mulvey - Transforming Customer Experience at British Airways
Send us Feedback In this episode of the podcast, Matt Mulvey, Senior Experimentation Specialist at British Airways, shares how the UK's flagship airline is undergoing an innovation renaissance with its £7B Transformation Project. Learn how one of the world’s leading airlines plans to transform and improve customer experience. --- Matt Mulvey is a Digital Experimentation Specialist at British Airways. With revenues of €3.5B, British Airways is the UK’s flagship airline, with a fleet size of ...
Experimentation Masters
Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
