Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
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Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
EP015 - Jason van der Merwe - How Strava Use Negative Experiments To Create More Customer Value
Experimentation Masters
56 minutes
2 years ago
EP015 - Jason van der Merwe - How Strava Use Negative Experiments To Create More Customer Value
Send us Feedback In this episode of the podcast, Jason van der Merwe, Director of Engineering and Growth at Strava, provides some practical tips and lessons on performing negative experiments. Jason shares how Strava use negative experiments to remove elements of the user experience to measure impacts on customer behaviour. Negative experiments are a great way to dispel organisational assumptions, identify new value creating opportunities and amplify customer experiences. --- Jason van der ...
Experimentation Masters
Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
