Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
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Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
EP008 - Justin Porcano - How Upwell Design Hacked IKEA To Test The Walhub
Experimentation Masters
42 minutes
3 years ago
EP008 - Justin Porcano - How Upwell Design Hacked IKEA To Test The Walhub
Send us Feedback Justin Porcano share how he creates experiments and experience prototypes to quickly understand user needs and use cases for solving problems. In this episode, we learn how Justin hacked IKEA to perform an experiment to test a new product idea, the Walhub. Justin Porcano is a Senior Industrial Design Manager at Fjord/Accenture. He has 13 years-experience designing consumer electronics, connected devices, contract furniture and small-scale architecture. Justin has worked with...
Experimentation Masters
Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
