Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
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Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
EP007 - Ruben de Boer - A Change Management Framework For Experimentation
Experimentation Masters
41 minutes
3 years ago
EP007 - Ruben de Boer - A Change Management Framework For Experimentation
Send us Feedback Ruben de Boer uses the principles of behavioural psychology to elicit organisational transformation to successfully embed experimentation programs in complex businesses . In this episode, we discuss Ruben's four quadrant framework for effective experimentation program change management. Ruben is Lead Conversion Manager and consultant at Online Dialogue. He has been working in experimentation and optimisation for 10+ years. He has worked with world-class clients such as Vodaf...
Experimentation Masters
Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
