Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
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Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
EP006 - Michael Luca - The Power of Experiments: Decision-Making in a Data-Driven World
Experimentation Masters
45 minutes
3 years ago
EP006 - Michael Luca - The Power of Experiments: Decision-Making in a Data-Driven World
Send us Feedback Michael Luca is an Associate Professor at Harvard Business School and co-author of the book The Power of Experiments: Decision-Making in a Data-Driven World. In this episode we learn how eBay saved $50M by stopping paid advertising, how Airbnb overlooked second and third order effects of experimentation and why Uber changed their experimentation strategy. Michael's research, teaching, and advisory work focuses on the design of online platforms, and on the ways in which data ...
Experimentation Masters
Send us Feedback Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise impact, and, from a practical sense, how a strategic experimentation framework can be used in your organisation. --- Bjarn Brunenberg is the Experimentation Lead at TomTom. TomTom is a Dutch multinational developer and creator of locatio...
