🎯 Is your marketing KPI lying to you? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of “good enough” metrics. From building predictive models that forecast investor behavior to questioning the ROI of lift tests, Russell shares hard-earned lessons from his time at Uber and Fundrise. If you're a B2C marketer, data scientist, or growth leader wondering how to prioritize the right metrics without wast...
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🎯 Is your marketing KPI lying to you? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of “good enough” metrics. From building predictive models that forecast investor behavior to questioning the ROI of lift tests, Russell shares hard-earned lessons from his time at Uber and Fundrise. If you're a B2C marketer, data scientist, or growth leader wondering how to prioritize the right metrics without wast...
The Strategic Power of Product Marketing | ExperiMENTAL Ep. 9
ExperiMENTAL | Smarter Marketing Starts Here
49 minutes
3 weeks ago
The Strategic Power of Product Marketing | ExperiMENTAL Ep. 9
What if product marketing was the secret weapon your growth strategy is missing? In this episode of ExperiMENTAL, Sundar sits down with Damian Valdes, Associate Director of Product Marketing at Spotify, to reveal why product marketers are often the most underutilized force in tech. From launching features like Spotify Jam to designing internal growth experiments, Damian breaks down how PMMs shape product roadmaps, avoid cannibalization, and influence business outcomes beyond campaign performa...
ExperiMENTAL | Smarter Marketing Starts Here
🎯 Is your marketing KPI lying to you? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of “good enough” metrics. From building predictive models that forecast investor behavior to questioning the ROI of lift tests, Russell shares hard-earned lessons from his time at Uber and Fundrise. If you're a B2C marketer, data scientist, or growth leader wondering how to prioritize the right metrics without wast...
