🎯 Is your marketing KPI lying to you? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of “good enough” metrics. From building predictive models that forecast investor behavior to questioning the ROI of lift tests, Russell shares hard-earned lessons from his time at Uber and Fundrise. If you're a B2C marketer, data scientist, or growth leader wondering how to prioritize the right metrics without wast...
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🎯 Is your marketing KPI lying to you? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of “good enough” metrics. From building predictive models that forecast investor behavior to questioning the ROI of lift tests, Russell shares hard-earned lessons from his time at Uber and Fundrise. If you're a B2C marketer, data scientist, or growth leader wondering how to prioritize the right metrics without wast...
Rethinking Metrics: When KPIs Are Too Basic for Real Growth | ExperiMENTAL Ep. 10
ExperiMENTAL | Smarter Marketing Starts Here
47 minutes
1 week ago
Rethinking Metrics: When KPIs Are Too Basic for Real Growth | ExperiMENTAL Ep. 10
🎯 Is your marketing KPI lying to you? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of “good enough” metrics. From building predictive models that forecast investor behavior to questioning the ROI of lift tests, Russell shares hard-earned lessons from his time at Uber and Fundrise. If you're a B2C marketer, data scientist, or growth leader wondering how to prioritize the right metrics without wast...
ExperiMENTAL | Smarter Marketing Starts Here
🎯 Is your marketing KPI lying to you? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of “good enough” metrics. From building predictive models that forecast investor behavior to questioning the ROI of lift tests, Russell shares hard-earned lessons from his time at Uber and Fundrise. If you're a B2C marketer, data scientist, or growth leader wondering how to prioritize the right metrics without wast...
