🎯 Is your marketing KPI lying to you? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of “good enough” metrics. From building predictive models that forecast investor behavior to questioning the ROI of lift tests, Russell shares hard-earned lessons from his time at Uber and Fundrise. If you're a B2C marketer, data scientist, or growth leader wondering how to prioritize the right metrics without wast...
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🎯 Is your marketing KPI lying to you? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of “good enough” metrics. From building predictive models that forecast investor behavior to questioning the ROI of lift tests, Russell shares hard-earned lessons from his time at Uber and Fundrise. If you're a B2C marketer, data scientist, or growth leader wondering how to prioritize the right metrics without wast...
Brand Strategy BEATS Performance Marketing: Head Of Marketing Reveals | ExperiMENTAL Ep. 3
ExperiMENTAL | Smarter Marketing Starts Here
42 minutes
3 months ago
Brand Strategy BEATS Performance Marketing: Head Of Marketing Reveals | ExperiMENTAL Ep. 3
In this episode of ExperiMENTAL, Sundar Swaminathan sits down with Nikhil Kant (Uber, FlixBus, Even Health) to break down why modern marketing has lost its magic and how over-relying on performance marketing is silently killing long-term brand value. You’ll learn: ✔ Why performance marketing is losing its creative edge ✔ How brand creates the only sustainable moat in saturated markets ✔ Tactical frameworks: Get-To-By, Think-Feel-Do, and Hero-Hub-Hygiene ✔ Why startups confuse product-market ...
ExperiMENTAL | Smarter Marketing Starts Here
🎯 Is your marketing KPI lying to you? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of “good enough” metrics. From building predictive models that forecast investor behavior to questioning the ROI of lift tests, Russell shares hard-earned lessons from his time at Uber and Fundrise. If you're a B2C marketer, data scientist, or growth leader wondering how to prioritize the right metrics without wast...
