Loran Nordgren - Northwestern Kellogg School of Management

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Experiential Alchemy: A Podcast by Agency EA

Agency EA

15 episodes

3 months ago

Experiential Alchemy is powered by Agency EA, a full service brand experience agency in the heart of Chicago. In each episode, President and CXO Rick Cosgrove and CEO Lucy Stratton chat with brand-side leaders in tech, sports, e-commerce and more about their career paths, advice they have for young professionals, and their thoughts on the future of experiential and event marketing...with some amusing, unexpected anecdotes along the way. For more information on Agency EA, visit www.agencyea.com.

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Marketing

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Loran Nordgren - Northwestern Kellogg School of Management

Experiential Alchemy: A Podcast by Agency EA

45 minutes 42 seconds

2 years ago

Loran Nordgren - Northwestern Kellogg School of Management

We chat with Loran Nordgren, behavioral scientist and Professor of Management and Organizations at Northwestern's Kellogg School of Management, about the psychological barriers affecting great ideas and experiences, applying psychology lessons to marketing, and much more.