A discussion with Customer Experience Strategist Megan Jensen on users journeys challenges, use cases, multicultural, and online behavior and insights. We talk about customer expectations, experience optimization, experimentation, and global online presence strategies. Megan explains how she puts sites translations plans, SEO, different privacy compliance matrix, accessibility, to server diverse culture groups requirements and believes.
Links highlighted during conversation:
- Megan's blog @ https://blogs.perficient.com/author/mjensen/
- Behavioral Economics Group on LinkedIn @ https://www.linkedin.com/groups/112700
Chapters:
00:00 Introduction
00:41 Behavioral economics
02:42 Use cases on user journey challenges
03:47 Insights on making web experience easier
04:22 Why users abandon sessions before conversion?
06:51 Experience measurability and ROI calculations
08:24 A recipe to leverage experiments to encourage engagements
10:26 Making testing everyday work
11:02 Agencies collaboration models
12:31 Multilingual global websites
19:51 Composable solutions and content teams orchestration
21:33 Digital marketing efficiency
22:40 Make testing a daily routine
24:13 Content governance
27:41 On race, ethnicity, and inclusion