Welcome to another episode of our Milwaukee Legends Series, presented by the iconic Harley-Davidson, a committed partner not only to this podcast, but to our local and global communities. The Milwaukee Legend Series has been presented in partnership with Harley-Davidson’s 2024 Homecoming Celebration.

This episode features Milwaukee legend Beth Weirick, CEO of Milwaukee Downtown - Business Improvement District 21.

My conversation with Beth reveals her deep personal connection and nostalgia for Milwaukee.

From her memories of Sunday drives in a wood-paneled station wagon with her family to riding the number 10 bus downtown as a teenager, Beth gives us genuine joy and pride in seeing downtown Milwaukee's transformation from a place where "you could roll a bowling ball down Wisconsin Avenue" to today's vibrant community.

Jump in to learn more about your city and the people that make it great!

Thanks for listening.

Love you, Milwaukee.