In this episode, Steve sits down with Jockey President and Chief Operating Officer, Mark Fedyk.

Recorded live at the brand-new Kenosha Innovation Neighborhood, this episode delivers an inspiring look at how one of Wisconsin’s long standing brands continues to innovate like a startup.

Mark breaks down how Jockey defines innovation—not just as a process, but as a mindset woven into its nearly 150-year DNA.

From “routine” updates to “disruptive” and even radical innovation, the company keeps close to its customers through data, insights, and an enduring human touch.

We also learn that through connection to community, legacy and innovation can coexist.

The conversation is both humorous yet insightful, exploring how a heritage brand stays fresh, relevant, and ready for what’s next.

Experience Milwaukee is presented by Habush Habush & Rottier, VISIT Milwaukee, the Milwaukee Admirals, nvisia, Summerfest, and Crescent 9 THC Seltzers and our official beer partner is New Barons Brewing Cooperative.

Thanks for listening.

Love you, Milwaukee.