Ep9. Rethinking Personas in UX with Jennifer Blatz

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Experience Designed

28 episodes

1 week ago

Thought provoking conversations on design, research, strategy, emerging tech, psychology, and many other critical factors to human experiences in tech and beyond.

Design

Arts

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Thought provoking conversations on design, research, strategy, emerging tech, psychology, and many other critical factors to human experiences in tech and beyond.

Design

Arts

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Ep9. Rethinking Personas in UX with Jennifer Blatz

Experience Designed

57 minutes 29 seconds

1 year ago

Ep9. Rethinking Personas in UX with Jennifer Blatz

Jennifer Blatz is a UX leader, strategist, and co-founder of the UX Research and Strategy group. We delve into the world of user personas in UX, exploring their strengths, limitations, and innovative alternatives. Jennifer introduces her latest framework, the Scenario Alignment Canvas, aimed at aiding product teams in fostering a deeper understanding of their users.