Join us for an insightful discussion with Pavel Samsonov, a seasoned UX leader whose journey through product management at industry giants like Amazon and Bloomberg has shaped his unique perspective on measurable design impact. Pavel breaks down why establishing a clear North Star is critical to UX success and how designers can create attributable work that gets recognized.

In this actionable conversation, we explore the art of failing safely as an essential component of effective UX practice. Pavel shares invaluable insights on navigating systemic challenges, implementing meaningful design metrics, and applying key principles from his time at Amazon that can transform how teams approach user experience. Whether you're looking to demonstrate your design's business impact or seeking to align your UX process with organizational goals, this episode offers practical wisdom for creating work that truly counts.

If you've enjoyed this conversation, don't forget to share this episode with your friends and colleagues—it's a conversation worth spreading!