In this episode, host Joe Steele sits down with Wayne Mullins, the innovative Founder and CEO of Ugly Mug Marketing, to discuss the philosophy of prioritizing results over aesthetics. This episode delves into Wayne's unconventional approach to marketing as well as his own journey from business to business as a serial entrepreneur. Wayne shares his journey of building a successful marketing firm, the core principles behind Ugly Mug Marketing, and real-world examples of how focusing on effectiveness has driven remarkable success for his clients. Tune in to learn why sometimes the best strategies aren't the prettiest and how embracing a results-oriented mindset can revolutionize your marketing efforts. Whether you're a marketer, business owner, or just intrigued by innovative approaches, this episode offers valuable insights and practical advice.
02:00 - Entrepreneurial Beginnings
03:40 The Importance of Perseverance
05:00 - Lawn Care Business
06:50 - Selling a Business
08:15 - Family Concerns for a Business Owner
09:30 - Transitioning to a New Industry
10:00 - The Answer Was Marketing
12:50 - “No One Believed It Would Work For Them”
16:00 - “Sell People What They Want and Give Them What They Need”
18:30 - When It Clicked
21:00 - Results Over Aesthetics
22:25 - “I Want My Team to Be the Experts”
23:35 - Bringing on a Team
27:30 - You Can Build Something of Worth Wherever You Are
29:50 - People at the Top Are Curious
31:45 - Wayne’s Impact
33:25 - What Do I Need to Start Working on Today
35:20 - Watching Others Learn to Lead
37:55 - Wayne’s Biggest Weakness
39:20 - What’s Next for Wayne and UglyMug
40:50 - Connect with Wayne
Show Resources:
www.instagram.com/fireyourself/
Get Joe’s Ultimate Guide to Real Estate Investing: https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link
