Get ready to break a sweat with host Joe Steele as he sits down with fitness industry titan Rick Mayo on this exhilarating episode of Experience Curve. Join Rick, the mastermind behind Alloy, a leading fitness franchise company, as he shares his journey from personal trainer to successful entrepreneur. With a passion for helping others achieve their fitness goals, Rick dives into the evolution of the fitness industry, his innovative approach to training, and the secrets behind Alloy's rapid growth. Whether you're a fitness enthusiast, an aspiring entrepreneur, or simply looking for inspiration to live a healthier lifestyle, this episode offers invaluable insights and motivation to unleash your full potential.
01:30 - The Impetus Towards Entrepreneurship
02:45 - Drawn to Health and Fitness
04:20 - The Start of an Industry
06:20 - Financing a Facility
08:50 - Startup Resources
11:25 - Building Out a Business
14:45 - Revenue vs. Time
17:45 - The Evolution of Marketing
20:35 - Handling the Competition
24:45 - Chasing Equipment Trends
29:50 - Customer Avatar
34:15 - College Education
36:25 - Growing the Mindset of a Leader
39:30 - Figuring Out Franchising
42:55 - The Benefits of Self-Employment
44:15 - Franchise Formula
47:45 - Handling the Pandemic
52:45 - Biggest Lessons Learned
56:25 - The Future for Alloy and Rick
59:05 - Connect with Rick
Show Resources:
https://www.instagram.com/coachrickmayo/
https://www.instagram.com/alloyptfranchise/
Get Joe’s Ultimate Guide to Real Estate Investing: https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link
