Join us as we dive into the essentials of designing an effective trade show booth. Learn how giving your booth a clear purpose can make all the difference in attracting and engaging visitors. Don't just show up—stand out!
Time Stamps
- 00:41 - Episode Intro
- 01:05 - Understanding the Trade Show Industry Post-Pandemic
- 02:44 - The Concept of Jobs to Be Done
- 04:55 - Defining Your Trade Show Booth's Job
- 06:44 - Strategies for Effective Booth Design
- 10:35 - Preparing and Managing Booth Staff
- 20:18 - Real-Life Examples of Successful Booths
- 30:26 - Final Tips and Resources for Exhibitors
Snippets from the Episode
- " 85% of us, the reason we participate as exhibitors at shows is to generate qualified leads. That's the mission. - Chris Griffin
- "What's the experience I'm driving people to? What's gonna get 'em in and interacting with me a little bit? What are the six or eight pieces of information I've predetermined that I need, that I can work into the conversation so I can capture that information?" - Chris Griffin
- "It is critical that your booth has a clear job, and it's part of the strategy that you guys have to put together for your company.” -Chris Griffin
Resources
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