047 - More Than a Booth: It's a "Branch Office"

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Experience Builders

Khalil Benalioulhaj

62 episodes

4 days ago

Exhibitors and experiential design agencies just want to put on amazing events for their clients. We know that events always present challenges, but one many of us didn’t see coming was the pandemic. We started this podcast to share processes and systems to help you bounce back and future-proof your business against storms we may face down the road. We cover topics like how to access capital and funding, why and how to outsource, why and how to build a brand, creating a strong company culture, and much more. With more knowledge at your fingertips, you’ll be able to put on powerful events and build a strong business that can weather any storm.

Entrepreneurship

Business

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All content for Experience Builders is the property of Khalil Benalioulhaj and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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047 - More Than a Booth: It's a "Branch Office"

Experience Builders

42 minutes 45 seconds

7 months ago

047 - More Than a Booth: It's a "Branch Office"

Ever thought of your trade show booth as more than just a booth? Dive into the idea of treating it as a branch office for strategic success. Discover actionable insights on planning, staff training, and creating engaging experiences to maximize your ROI. Listen now!

Time Stamps

00:48 - Episode Intro
02:38 - Opening a Branch Office at Trade Shows
06:10 - Strategic Planning for Trade Show Success
10:11 - Engaging and Training Your Staff
22:48 - Engaging Trade Show Visitors
22:58 - Choosing the Right Staff for Your Booth
24:37 - Creating a Compelling Booth Experience
26:40 - Maximizing Client and Prospect Interactions
29:01 - Budgeting and Planning for Success

Snippets from the Episode

"It's not enough to buy a pretty booth or rent something. There's gotta be a strategy and then a tactical plan to drive that traffic there.” -Chris Griffin
“You've gotta be able to engage, qualify, present, and close. And close doesn't mean get a deal. Close means close on a commitment. ” -Chris Griffin
“It gets harder and harder to get in front of our clients and prospects now. But shows are a great place to do that.” -Chris Griffin