Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it.
It is hosted by journalist and football business analyst Matt Cutler, best known as the writer, producer and presenter of breakthrough sports business podcast documentary The Pirates vs the Premier League, and a rotating cast of co-hosts who have been at the forefront of women's football's growth and commercialisation.
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Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it.
It is hosted by journalist and football business analyst Matt Cutler, best known as the writer, producer and presenter of breakthrough sports business podcast documentary The Pirates vs the Premier League, and a rotating cast of co-hosts who have been at the forefront of women's football's growth and commercialisation.
This week's podcast is a live recording from the Expected Goals Live event at SOOO London on June 19th 2025.
It starts with Maggie and Matt hosting a panel of investors and advisors to investors, who give an open and honest conversation about the decision-making processes for where the flow of money goes into women's football globally.
Those panellists are:
Nicki Boyd (Founder and Managing Partner of Sphera Partners)
Richard Thomas (Co-Founder and Principal of Octosport)
Olivia Hall (Founder of Firebird Collective)
Ann Rodriguez (Co-Founder & General Partner at Pitchwise Holdings)
There are then nine entrepreneurs operating in and around the women's football space looking for a combination of investment, sponsorship and guidance who give three-minute lightning pitches.
Those pitchers are:
Florence Lloyd-Hughes (The Cutback)
Abby Pope (Liverpool Feds)
Ivi Casagrande (Casagrande Coaching Academy)
Abiola Ijasanmi (African Sports Investor)
Lisa Anthoney (Freyja Fit)
Nicole Allison (Worcester City Women FC)
Ayisha Gulati (Hayters TV/Pitch Perfect LIVE)
Renee Fraser-Shepherd (Sloobie)
Nora Beqaj (Gals FC)
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Expected Goals is an Unofficial Partner production.
Get in touch by emailing matt@unofficialpartner.co.uk
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Expected Goals
Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it.
It is hosted by journalist and football business analyst Matt Cutler, best known as the writer, producer and presenter of breakthrough sports business podcast documentary The Pirates vs the Premier League, and a rotating cast of co-hosts who have been at the forefront of women's football's growth and commercialisation.
